00:00

BYREDO officially launches its new Greater China exclusive city-limited eau de parfum, “00:00”. This new fragrance, crafted by perfumer Fanny Bal, explores the subtle “zero point”—the moment when time stands still—as its core concept, representing the end of one day and the beginning of another. The fragrance structure opens with bergamot and rosemary, infusing the notes with a clear, vibrant energy reminiscent of morning light. The heart blends warm gardenia balsam with earthy moss, ultimately settling into a deep woody base of pepper, patchouli, georgywood, and musk.